The entire banking and financial services industry is undergoing drastic change. Innovation in technology increased regulations, and expansion of digital channels have integrated to present a challenging time for the banking and finance industry. In this environment of change, companies will need to adapt to rapidly changing events on the ground or they will find themselves left behind in the increasing niche market positions.
Tremendous innovation is happening across the world. Whether it is the advent of the ‘peer to peer’ financial services, startups that use the power of 340 million tweets each day to predict movements in the stock market or designing wealth management platforms that are indistinguishable from social media, the nature of banks and financial services products are rapidly changing and evolving in profound ways that we are now only beginning to understand. There are additional challenges beyond simply introducing a competitive product to the market. The requirements for innovation and due regard for the customer experience means that now, more than ever, product development means developing an end-to-end customer experience, not just the product. And the impact of new technologies, in particular social media and mobile technology, are profoundly redefining the form and function of financial services products, as well as redefining what it means to be truly innovative.
Salvo Global’s masterclass considers product development for banking and financial services companies in the light of the increasingly disruptive forces that are reshaping the global financial services landscape. This course will help delegates adapt and tailor their product in this rapidly changing market. They will be capable of tackling the challenge of new technologies, economic uncertainties, an increase of completion, and demanding customers by introducing proven key product management concepts and strategies that can only be acquired by attending this masterclass.
