Mastering Big Data Analytics

The growing importance of data analytics is now recognized as a major competitive advantage in business today. Harvard Business professor Thomas Davenport’s best selling business book ‘Competing on Analytics’ is a testimonial to the ever-growing importance of this discipline.

With the explosion of information, businesses are now able to produce results and ultimately measure performance for any given initiative. But how solutions are developed from this information and more importantly how do businesses action these solutions. This is about adopting the discipline of data analytics where businesses use prior or historical information to determine what has happened in the past but also to  predict what might happen going forward. This discipline can utilize simple techniques such as Boolean type business rules for future decision-making or use more complex mathematical techniques such as predictive models as a means of formulating these decision rules. The simple notion of making business decisions based on intuition and one’s prior experience is becoming more the exception rather than the rule. Businesses are now adopting data analytics to provide a more quantitative and scientific  approach in their decision-making.

As with any discipline, though, there is a process and approach that is critical in creating the necessary steps for building successful solutions. Within this process and through many years of experience in building analytical solutions, much learning has amassed on what works and what does not work.

Top Learning Objectives

  • JUSTIFY Data Analytics as a key corporate competitive advantage in order to stay on top in the respective industries
  • IDENTIFY the four steps approach in building a Data Analytics solution with proven results
  • EXPLORE the appropriate tools in developing Data Analytics solutions to achieve optimum productivity
  • GAIN INSIGHT on aligning the solutions with the organization’s business objectives from a whole new perspective
  • FORMULATE Data Analytics as part of the corporate culture to ensure performance sustainability
  • ENHANCE Return On Investment (ROI) and business dollar benefits with Data Analytics
  • REVIEW stakeholder’s roles and responsibilities from a Data Analytics perspective
  • MASTER the top 10 key tips in building successful data analytics solutions with well-recognized tools and practices.

Who Should Attend?

This course is suitable for anyone who would like to master the field of Big Data and implement their big data knowledge to enable them to bring a different perspective from technology and analytics to business value. Professionals who are responsible in the following functional areas would be relevant:

  • Risk Management
  • Operations
  • C-Suite Executives: CEOs, CFOs, CMOs, COOs, CIOs etc
  • Business Unit Heads
  • Business Analysts
  • Data Mining/Data Science Analysts
  • Information Technology
  • Analytics
  • Marketing
  • Any manager with an interest in strategy and innovation

Event Details

9th – 11th November 2020
Johannesburg, South Africa