The ultimate aim of businesses, whether profit-centred or non-profit – is to achieve their overall Strategic Goals
- Typical Goals for a profit-centred business could be –
- Return on shareholder funds or other profitability Goals
- Increase in market value or brand value
- Increase in size / market share
- Typical Goals for a non-profit / public sector entity relate to the overall purpose of that entity, but for example
- Increasing life expectancy or reducing infant mortality
- Improving education standards
- Reducing road transport fatalities.
It is widely accepted that around 70% of organisations fail to achieve their Goals – in other words, they fail to implement their chosen strategy successfully. There are many underlying reasons: but one (often ignored) factor is the effective alignment and balance between strategic ambition and the associated risks inherent in the strategy.
The overall challenge is to achieve a sensible balance between strategic ambition and associated risk. Most organisations overweight ambition and underweight risk, and the inevitable outcome is non-achievement of the organisation’s strategic goals.
Covid-19 is a “once in a century” event, but change and disruption has been an increasing factor for many years, and will continue after Covid is behind us. So the webinar and training course are NOT just focused on the changed world post-Covid.
An underlying theme of this subject is – what gets measured gets managed. There is value in aligning KPIs and KRIs to understand and pro-actively manage
This 4-day Online Workshop explores the issues and introduces some possible remedies.